Tesla takes the robo out of robotaxis
Like commercial fusion power, Tesla’s robotaxis are always just around the corner but never quite here. In the case of Tesla, it doesn’t really matter because the marketing is the product.
“There's an old adage in the auto industry that if you want to move a product you have to "show the car." Tesla is clearly following its own version of this wisdom in the Bay Area, as it doesn't currently have any capacity to legally deliver an autonomous ride-hailing service. So what Californians are likely to see is a modest fleet of Tesla Model Y's zipping around with "Robotaxi" branding, just without the "robo" part actually engaged. It's good advertising, but anyone looking closely would notice the human in the driver's seat.”
In other words, regular taxis.
https://www.jalopnik.com/1923966/tesla-robotaxi-service-just-regular-taxi/
Comments
Post a Comment