Oh, Elon

The thing to remember about Elon Musk is that *he* is the brand. Not Tesla (whose P/E is an order of magnitude higher than Ford and GM), not SpaceX, not Twitter. The valuations of these companies are intimately tied to the public perceptions of Musk.

Yesterday, Musk showed us the future of Twitter by re-tweeting an anti-LGBT rumor about Paul Pelosi. Advertisers, who account for ca. 90% of the money-losing budget of Twitter don't want their brand associated with nutjobs. And Musk has already fired the Twitter leadership that had been steering this sinking ship until now.

"ELON MUSK (and his consortium of much smaller investors) now owns Twitter. We need to take seriously the possibility that this will end up being one of the funniest things that’s ever happened.

"That’s because as of this moment, it looks like Musk dug a big hole in the forest, carefully filled it with punji sticks and crocodiles, and then jumped in."

As teh kidz say, read the rest here:

https://theintercept.com/2022/10/28/elon-musk-twitter/?utm_medium=email&utm_source=The%20Intercept%20Newsletter

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