More pro-Biden ads, fewer anti-Trump ads

"Groups that want to defeat President Donald Trump have already spent a decent chunk of money making and airing negative ads making the case Trump should not be reelected. A new survey experiment by political scientists David Broockman and Joshua Kalla suggests that this is probably a mistake. People have already heard a lot about Trump, and neither pro-Trump nor anti-Trump ads are very effective at shifting people’s perceptions of him.
By contrast, despite his 48 years in national politics, Joe Biden is not as well known. Both pro-Biden and anti-Biden messages can move the needle: People who don’t like Trump can still be convinced to dislike Biden, and people who do like Trump can be convinced that Biden is okay."


https://www.vox.com/2020/6/9/21284758/broockman-kalla-biden-ads-trump-ads

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